Branding and Identity (the agency test)
It’s been just over 6 months since we launched on Kickstarter and just over 3 since we launched the website. In that time, no fewer than 5 creative, branding and/or identity agencies have gotten in touch. Some have wanted as much as $50,000 for their services (and have impressive portfolios of brands we love that would easily seem to justify the fee), while others have offered to give their input for $0 (believing that, simply standing next to our brand would ultimately help them in the long run).
In both cases, we’ve always said, “Thanks, but no thanks.”
The reason is simple: My business card is nothing more than a stamp, purchased from an online stamp company. There’s nothing fancy or designed about it. It’s just a solid piece of equipment that makes a satisfying “cu-chunk” sound every time I smash it into the blank cards I buy on Etsy. It’s handsome. It’s reliable. It looks great even when I get the angle wrong. It’s fun to stamp into books when I lend them out and works great for the return address on envelopes. It’s made in America. And the whole system cost just $60. Until someone can show me something better, there’s not much point in talking.